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  • Writer's pictureShak Inayat

Business | Business Development - Are You A Butcher Or A Ballerina?

Updated: Aug 8, 2023

I know lockdown is hard on businesses. I run one too and we have had ZERO govt help. We are all trying to garner new business and keep afloat and keep our staff employed.

BUT to forget about GDPR and good business etiquette by sending countless unsolicited emails that I have not opted in for promising me the very best deals this and 150% off that and buy one get 475 free and so on does not work and is unlawful.

Nurture new business don't butcher it.

Build relations even in these trying times. People are more attentive and generally have a little more time to listen to your sincere non-scripted pitch. Have the grace and elegance of a ballerina.

The endless emails I get will not win my enthusiasm to read your unsolicited email let alone win my business.

Do you think when I ignored your first email that sending me a second email that starts "...... just in case you didn't see my first email....." will work?

In this new world order, you have to try new ways of winning business. I wish I knew how that should be done - I don't. I wish I did. But I know what NOT to do.

So ask yourself - are you a butcher or a ballerina when it comes to sourcing new business.

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